Since our launch we’ve struggled to describe ourselves to fans, artists and the world. While we can’t really point to any familiar companies or business models, our goal is pretty clear and simple: We want to grow the market and demand for original, regional music, and expose the sound of our area to the people who live here, by any means necessary. The industry remains in crisis, but we see music being used in new places and ways.
While we have an imprint that functions much like an old-school “record label”, that’s just the tip of the iceberg. Nearly everything we do is available to anyone who needs us. We will include any artist in our licensing catalog. We will master any record or song. We will do PR for anyone with a release or event in need of promotion. The only areas that are closed are our retail distribution (where we must buy physical discs for cash to resell) and our on-label releases (which are objectively selected from finished projects submitted). The thing is we’re a service company first and foremost, with a record label exists devoted to selling records.
Our goals:
- We’re pushing into new markets to expand the “middle class” of working musicians, put food on their tables. So far this year we’ve pioneered new stages at The Museum Center, the Cincinnati Art Museum, and new retail initiatives at MPMF.
- We believe in “Continuous Creation”: artists should be creating content all the time, be it writing music, recording shows, making videos, or taking photos. We support constant creative activity, to drive new products in all formats
- If you make it, we’ll figure out how to sell it. We’re not afraid of new ideas, we look for them. In our current pipeline are USB-based products, enhanced CDs, iApps for iPods/iPhones, and Flash pieces.
- Most bands cannot envision or afford effective websites. At best most have an attractive press kit that bleeds music, at worst an ugly, illegible MySpace page. We build rich, interactive, and valuable sites that connect with all of your consumer products in ways you’ve never thought of.
- Every services we provide is standalone and competes in the real world. Since most of our clients aren’t on the label, every division must attract it’s own business. So what we provide is priced competitively, and must deliver results.
How We Help:
- All of our services are available to all area artists, regardless of whether they’re on our label or not.
- Our deals are modular: you can participate to whatever degree you are comfortable, and literally “write your own contract”, making tradeoffs you’re comfortable with.
- With the exception of consumer release products (CDs, USB, and certain digital products requiring label investment), our deals are non-exclusive, so you can continue presenting your music in license catalogs like PumpAudio and YouLicense.
- Rates are based on the current local market, not NYC or LA, but goals are more concrete than conventional providers; in mastering we guarantee work and include revisions, in promotion we specify placements and goals up front.
- We will place your music in new retail venues (not just CD stores) where there is less competition for eyeballs and dollars and sales are actively encouraged.
So really, we’re a music services company. We make music, create musical products, and sell them to the world. It’s that simple. Welcome to The Party!
