In the age of iTunes, artists can’t afford to wait until they’ve completed a full length album to release their latest material. So we took on the challenge of getting music into the hands of fans more quickly, without relying on traditional download services. After all, on your merch table it’s all you, but on Amazon and iTunes you’re competing with Radiohead and U2. Musicated Merch levels the playing field.
The Big Idea here: We want to fill the void above and below the $10 price-point on your merch table. Bands have no trouble selling $10 CDs and panties or even $15 tees. But making cool products for $1, $2 or $5 or making a $20 hoodie sale is a real challenge. Download cards close the deal. You can hang them from tee’s, panties or random chochkis… whatever it takes to make the sale.
Our downloadables come in different shapes and sizes… from tiny button cards like those on mallory’s “Before it Grows” EP (pictured at right), to t-shirt tags, or even printed into posters. One size never fits all… artists are always judged on their creativity and presentation, so we focus on making unique designs that fit your look and sound.
Feature-wise, our cards work just like the competition’s: Visit a URL, enter a code, download music. But in terms of engagement with your fans, our cards do much more:
- Our cards land on custom-built pages that look however you want them to look, not based on a template.
- You set the terms of the deal for your fans… one download or 100 per code.
- You can create your own codes, on the fly! In our world, “I love you” is as valid as “xd40gya77″ for a code.
- Attach them to any merch — you can even embedd codes and URLs in physical products
- Use them on your website, and for promotions (give away codes to visitors etc).
Of all the things we do, The All Night Party is most proud of our media design — our chief, Dave Davis, is well known for making the coolest music products around, authoring dozens of E-CDs and DVDs, not to mention websites and now download cards. It’s our passion.
All Night Party downloadables are special. We’ll work with you to fill the gaps in your product line to tweak your merch sales. Unlike our competition, each downloadable is a custom, one-off specialty item. You couldn’t get a cookie-cutter landing page from us if you tried! Everything from the materials used for print and press, to the imagery, to the text that greets your fans is defined by you and rendered by a professional.
If you already know what your product should be, send us the type, graphics and files, and we’ll make it happen. Setting up your download page and code generator costs just $40 when you supply the parts. For an additional $35 we’ll adapt your album art and work out the details… from there it’s up to your imagination… we can print cards for you, starting at $0.20/card, or you can generate your own cards and print them yourself. It’s your call.
Musicate Your Merch with The All Night Party. 
